How to Become a Media Expert | Part 1

Honestly, I don’t like being a “media expert.” 

When I first started working for Axis three years ago, I was asked during training to listen to an excerpt from a then-popular Katy Perry song, then give a one- to two-minute oral critique of the lyrics. Since that was my first time hearing the song and since I couldn’t have even told you that Katy Perry became famous for “I Kissed a Girl,” I stuttered and stumbled my way through it. Had it been a pop-quiz (get it? I’m so punny!), I would’ve gotten zero points. Not even one half of a point.

Sadly, that was the beginning of the end of my self-imposed “media naiveté.” In middle- and high-school, I was like my fellow classmates: I knew all the biggest songs and artists and movies. I wanted to fit in. But after I hit the proverbial “rock bottom” in my downward spiral throughout college, the Holy Spirit opened my mind to finally understand what it meant to “follow Jesus,” and I slowly learned how intensely media affected my worldview, my thoughts, and, consequently, my actions. So I decided to forget about pop culture. And for two years, I did, which is why I barely even knew the names Katy Perry or Lady Gaga in 2010.

But now I know more than I care to know. I listen to interviews, watch music videos, read lyrics, watch live performances, read articles and blogs, follow Twitter accounts, watch TV shows, have discussions, see movies, make slides, and write blogs about pop culture. When it comes to the Internet, I’ve been (almost) everywhere, man. At times, it is maddening. And saddening. There are many things I wish I could un-watch, un-read, or un-hear—or, as my boss once said to me in an email in which he asked me to listen to some Lil’ Wayne lyrics: “Step 3: Remove your brain from your skull and wash it with bleach. Repeat a million times.”

So why do I do it? And why would I encourage you to do it?

Because what we don’t know can hurt us and the ones we love. Because our not knowing keeps us from having the tools and knowledge we need to disciple and protect those who do not yet have the discernment necessary to know what is harmful and what brings life. And because it’s biblical.

“Wait. Did she just . . . I can’t . . . I just . . .” is probably what most of you are thinking right now. I don’t blame you, and this is crazy. How could I possibly claim that watching music videos is biblical?! Clearly, iTunes, YouTube, DirecTV, XBox, and Pixar come after the Bible was written. But allow me to explain. . . .

In Part 2, coming Wednesday, I will explain why I believe it’s biblical to know pop culture.

This series of blogs was written by Melanie, our Associate Director of Research.